Landing Page Design Renewal Contest at t2ó
To t2ó Digital Media Agency, the company where I am working for, Repsol is one of the most important customers.
Repsol is a global multi-energy company based in Spain focusing on digital technologies and innovation, supplying sustainable energy products and services.
Always paying attention to Repsol brand guidelines and design system, within t2ó, I manage several projects for this customer that aim to promote special offers, services and digital products. The required assets include banners for different platforms, video ads, newsletters and responsive landing pages.
The following works has been made in the 2019 and consist of high-converting landing pages designed either for a contest and other promotions.
Landing DUAL, Luz y Gas
The contest planned to renovate Repsol landing page designs and texts used as online marketing campaigns target points, focusing on traffic conversion.
Goals
Optimizing traffic generating sales through online channels and multiplying the number of clients for the following years.
Baring the customer brand guidelines in mind, I designed a different structure for Repsol landing pages with a more innovative style. The design was used for all other promotions throughout the year.
The new design aims to achieve lead capture having the following elements clearly visible:
- The company phone number at the top of the page.
- A form in the upper right section (Hero Shot) where the user can insert the phone number and send it to Repsol.
- Another form at the bottom of the page where users can upload invoices.
The page provides information about main Repsol services such as gas and electricity, using pictures and texts that are straightforward to users.
Navigating through the page, people can easily connect to the company sending details regarding their invoices in order to receive a tailored and more convenient rate.
The inclined line dividing sections from up to down has a specific ratio of 12 degrees, one of Repsol main corporate component by that time.
Based on the design I made for the contest, I realized several others single web pages for Repsol services during the year 2019.
